When to Redesign
The most common reasons to rebrand your website. Increase traffic. Generate leads. Add functionality to improve the user experience. Your business goals will determine the scale of the redesign project.
From a pure marketing standpoint, your website should be judged on how good of a job it’s doing, and not necessarily on how good it looks. This is not just another case against vanity, but more of an argument for not fixing what isn’t broken.
If your site is supporting your sales process with conversions into sales-qualified leads, then your site is doing its job. Since a redesign is a project that can take a lot of time and money, it’s important to make sure you’re doing it for the right reasons.
Why Consider a Website Redesign
Your audience’s first impression of your business is often based almost exclusively on the quality of your website. If you have a professional looking, easy to navigate website, you have won half the battle.
That first impression alone will convince consumers that you are the right brand to do business with. But websites with structural and navigation issues can be an instant turn-off for potential customers.
This can cost you leads, sales, and even cost you in terms of brand loyalty. One option to fix such a situation is a website redesign.
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